Researching the Future of Advertising
State of Ads is Blowtrumpet’s ongoing research and insights initiative — exploring where advertising, attention, and technology are heading, and why.
Through original research, data analysis, and contributions from across the industry, State of Ads examines the forces reshaping how brands, creators, agencies, and publishers operate.
What We Cover
- AI-native advertising — how intelligent systems are reshaping campaign orchestration, targeting, and optimization
- Immersive media systems — AR, VR, gamification, and interactive ad formats
- Creator economies — monetization models, participation systems, and sustainable growth for creators
- Attention metrics — moving beyond impressions and clicks toward meaningful engagement measurement
- Ethical engagement — mental health, attention fatigue, and responsible advertising design
- Scalable advertising infrastructure — SDK-first systems, DSP/SSP architecture, and operational transparency
How We Work
Our research combines engineering, systems thinking, behavioral understanding, operational strategy, and product innovation. We publish:
- Original research and data-backed reports
- Industry trend analysis
- Case studies from our own product ecosystem
- Contributed insights from researchers, practitioners, and industry leaders
Contribute to State of Ads
If you’re a researcher, analyst, or practitioner with insight to add, we welcome contributions aligned with our Editorial Guidelines.
[Share Your Insights with Blowtrumpet]